McDonald’s Retreats on Gay Advocacy

By Susan Brinkmann, OCDS
Staff Writer

Thanks to a massive boycott of the famous “Golden Arches” after the company pledged their support of the homosexual agenda, McDonald’s has decided to retract its support and take a neutral stand on political and social issues in the future.

According to press release from the American Family Association, the organization that launched the boycott last spring, McDonald’s has decided not to renew its membership in the National Gay and Lesbian Chamber of Commerce (NGLCC). In addition, McDonald’s vice president Richard Ellis has resigned his controversial position on the board of the NGLCC and the company sent out an e-mail to all franchise owners stating a new company policy.

“It is our policy to not be involved in political and social issues,” the e-mail says. “McDonald’s remains neutral on same sex marriage or any ‘homosexual agenda’ as defined by the American Family Association.”
As a result, the AFA has called off its months-long boycott of one of the nation’s largest fast food chains.

“The franchise owners understood very early that this was an issue that McDonald’s did not need to be involved in from a corporate level, and [that] they needed to stick with serving good food products in a convenient way, at a good price,” said Randy Sharp, AFA director of special projects.

McDonald’s officials also said the company has no plans to renew its membership in the NGLCC when it expires in December.
AFA president Tim Wildmon says it’s encouraging that the world’s largest global foodservice retailer has pledged to remain neutral in the culture war and hopes other corporations can learn from McDonald’s decision to not be involved in political or social issues.
“That’s been our appeal to these corporations,” he explains. “…[J]ust stay neutral [and] don’t give money to organizations that are going to fight against traditional values. And we try to tell folks [that] many of [their] customers are traditional values folks, and don’t offend them by supporting gay and lesbian activist groups.”

AFA founder and chairman Donald E. Wildmon states that his pro-family organization “appreciate[s] the decision by McDonald’s to no longer support political activity by homosexual activist organizations.”


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