Body Vibes: Snake Oil on a Sticker

goopGwyneth Paltrow’s Goop blog is under fire once again for promoting $120 stickers that allegedly use materials contained in NASA spacesuits to “rebalance energy frequency in our bodies.”

The stickers, known as Body Vibes, are described on the website as being “smart stickers” that “emit a type of signal – a set of bio-frequencies – targeted to support particular systems in your body.”

These allegedly miraculous little stickers, which are supposed to be worn on the body above heart level, are “made to rapidly promote and activate the necessary resources to optimize body and brain function, restore missing cell communication, and to accelerate the body’s natural ability to heal itself.”

When a person wears their Body Vibes stickers 24 hours a day for three days, “your body experiences a corrective, balancing energy exchange.”

Packs of 12 are sold for $60; 24 will set you back $120.

Sound too good to be true?

It is!

The stickers are reportedly made out of “crystalline, carbonized radio-frequency material” which the company originally claimed was the same material that NASA spacesuits were made out of.

However, when actress Gwyneth Paltrow, whose Goop blog has come under fire numerous times for touting untested alternatives, published this bunk, she received a resounding rebuke from NASA.

Mark Shelhamer, former chief scientist at NASA’s human research division, told Gizmodo of the product: “Wow. What a load of BS this is.”

Shelhamer said NASA spacesuits contain synthetic polymers, spandex and other materials, not carbon.

“Not only is the whole premise like snake oil, the logic doesn’t even hold up,” Shelhamer said. “If they promote healing, why do they leave marks on the skin when they are removed?”

Paltrow rushed to remove the reference from her blog, but is still touting the product as if it actually works – which it doesn’t.

The product was designed by two women who have no background in medicine – Leslie Kritzer and Madison de Clercq.

Kritzer’s husband was allegedly relieved of rheumatoid arthritis by using a non-chemical “frequency” patch and she decided to try it to help with her anxiety. She claims the stickers “slowly rebooted my nervous system” and gave her the space she needed to regain her perspective and equilibrium.

She introduced the product to her business partner, Madison, who used it for shoulder pain, which she alleges it relieved.

gwyneth paltrowThe two women decided they had to share this technology with others and partnered with Bio-Energy Synthesis Technology developer Richard Eaton of AlphaBioCentrix to create a line of fashionable “smart stickers.” This is how Body Vibes was born.

Leslie and Madison knew they had to share this technology with their clientele, but wanted to do so in a way that connected more with today’s culture. They partnered with Bio-Energy Synthesis Technology developer Richard Eaton of AlphaBio Centrix to create a line of fashionable, wearable smart stickers. Thus Body Vibes was born.

By the way, Bio-Energy Synthesis Technology has been described as “just as made up as it sounds” which explains why there’s not a stitch of research to back up any of these claims.

But wait! Mr. Eaton has a reason for this dearth of scientific study! He told Gizmodo that “Most of the research that has been collected is confidential and is held as company private information.”

Ah! So the public are supposed to just take his word for it, sort of like the public was expected to do when all those illustrious conmen were selling Americans snake oil in a bottle (which were later found to contain not a drop of serpent fat.)

Modern science doesn’t work that way, Mr. Eaton. If you have proof, the consumer has a right to see it before being bilked out of their hard-earned money.

And because this evidence probably isn’t available, these stickers are nothing more than snake oil on an adhesive patch.

Of course. Ms. Paltrow rushed to set the record straight and scrubbed her blog of any mention of NASA.

“As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop,” the company said in a statement to the media.

“Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”

Body Vibes also weighed in, telling Fox News that they never intended to “mislead anyone.”

“We apologize to NASA, Goop, our customers and our fans for this communication error. We never intended to mislead anyone. We have learned that our engineer was misinformed by a distributor about the material in question, which was purchased for its unique specifications. We regret not doing our due diligence before including the distributor’s information in the story of our product. However, the origins of the material do not anyway impact the efficacy of our product. Body Vibes remains committed to offering a holistic lifestyle tool and we stand by the quality and effectiveness of our product.”

They still claim the stickers work and are dreaming of a world where everyone is “vibing at the perfect frequency.”

 

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