Google initiated a global push for homosexual rights this weekend when it launched its new “Legalize Love” campaign which will target countries with anti-homosexuality laws.
Google’s Mark Palmer-Edgecumbe outlined the program at a Global LGBT Workplace Summit in London last week. “We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work.”
The company’s strategy will be to develop partnerships between companies and organizations to support grass-roots campaigns.
Countries such as Singapore were an obvious first choice, according to Edgecumbe. “Singapore wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”
In the end, it’s all about money for Google. “We operate in many countries and have a very globally mobile workforce. We have had a number of instances where we have been trying to hire people into countries where there are these issues and have been unable to put the best person into a job in that country,” Palmer-Edgecumbe said.
Google has a long history of promoting homosexual rights within their organization and has actively sponsored Pride celebrations around the world.
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